It began as a very simple idea. It seemed like low hanging fruit with great potential. An experiment that might scratch my itch for fun and connection at a tech conference.

I proceeded to workshop this idea with a lot of people. First and foremost, I collaborated with my wife Cristina, who helped give this idea concrete shape. The great ideas from many friends and co-workers added depth and created a ton more work.

After many additional conversations, it became clear that:

• I needed a logo.
• I needed a branded tee shirt.
• I needed messaging to enroll people.
• I needed a website (you are here).
• I needed a number of great prompts, with room for ideas from other people.
• I needed people to staff this experiment with me.
• I needed to collect metrics. To do that, I would need to build an app to track those metrics.